How does this encounter make you feel?
A glass of Coca-Cola is held by Hilda Clark
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Bright emotions
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Not at all Extremely
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Quiet emotions
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Not at all Extremely
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Heavy emotions
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Not at all Extremely
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Sombre emotions
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Not at all Extremely
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A glass of Coca-Cola is held by Hilda Clark
Date
c. 1890
Description
Creator of the image: Unknown
Date of the image creation: c. 1890
Medium: Chromolithograph
Person depicted: Hilda Clark
This 1890s’ advertisement depicts a model sitting at a table and posing with a dainty glass of Coca-Cola, while dressed in antiquated attire. Hilda Clark (1872–1932) was the first in a series of smartly dressed young women whom the company used to advertise their products. She was the advertising ‘face’ of Coca-Cola until February 1903. She appeared marketing items ranging from calendars and tin serving trays to advertising signs and trade cards.
Founded in 1886, the soft-drink company combined kola nuts and cocaine to create their bubbly beverage. They purposely misspelt kola with a ‘c’ to force an alliteration that was an intentional marketing tactic. Since the days of quaint models, misspelt kola and cocaine, the corporation have been at the forefront of advertising strategies. Over a century later, Coca-Cola have expanded massively. Their products can be found in 200 countries, with $42 billion in sales and consumers downing a staggering 1.8 billion company beverages per day. The corporation has become a compelling symbol of American culture and consumerism.
The photograph is held by the Library of Congress, Prints and Photographs Division
Compare yourself to others
Choose different variables below, and see the patterns of response reflected in the circle of emotion above. Your responses are the coloured wedges. Others' responses are averaged in the spider graph of lines and dots.
